Content Strategy | Creative Direction | Copywriting | Website Development | Annual Report

For the Association of Junior Leagues International annual report, we focused on a single social initiative that played a key role in the association’s work over the course of the year – championing civil discourse.

To tell the Junior League’s story around community engagement, and the challenges they were addressing across the US (race-related killings, divisions within communities, civil unrest), we created a multi-media “story” that looked at the issues and the Junior League’s response from multiple angles. The site culminated in a downloadable Guide to Engaging with Civil Unrest that could be implemented by local communities.

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