Nestlé | The Parenting Index | Health & Wellness Initiative
Content Strategy | Copywriting | User Experience
We collaborated with Ogilvy Health & Wellness in London to develop The Parenting Index, a study commissioned by Nestlé, to provide a new framework for understanding the experience of parenting today. Through comparable and quantifiable data collected through interviews with parents in 16 countries around the world, the index represents a diversity of cultures, social norms, political and economic situations and geographical locations, providing a benchmark to be tracked over time.
