FULLY INTEGRATED

Below you’ll see a complete build order for a new start up built from scratch. Your company may already have a number of these components in place, which can be incorporated into the build.

CUSTOMIZABLE

Each component of a build order is modular in nature, fully customizable, and can be re-ordered based on current priorities (fund raising, content marketing initiative, next-level growth).

EFFICIENT

All timelines and costs are approximations and will be adjusted to the scope of the build. Timeframe estimates include project management, reviews and 2 rounds of revisions. All timeframe and cost estimates assume efficiencies wherever possible.

BUILD ORDER

Customizable based on your timeline and immediate business goals.

Business Plan Development

Outlining business objectives and strategy for achieving them.
Deliverable: Business Plan deck (30-40 pages)
Timeframe: 80 hours / 3 weeks (in collaboration with founders)

Determine Legal Business Structure

Coordinate with third-party legal counsel to establish official business entity, outline employee laws, obtain necessary business permits/licenses, trademark protection.
Deliverable: Consultation
Timeframe: 40 hours / 2 weeks (in collaboration with founders/legal team)

Register with Government/IRS

Coordinate with third-party legal counsel to establish official business entity, Apply for an Employer Identification Number (EIN).
Deliverable: Task management
Timeframe: 3 hours / 1 day

Insurance Acquisition

Determine proper insurance coverage for business entity, intellectual property, etc.
Deliverable: Task management
Timeframe: 8 hours / 2 days (in collaboration with founders/insurance professional)

Senior Leadership Profiles & Photo Shoot

Develop senior leadership bios to be used in all pitch/fundraising materials, LinkedIn profiles, etc.
Deliverable: Bios (1-6). Photo shoot & retouching (1-6 photos).
Timeframe: 30 hours / 1 week

Financing / Early-Stage Fundraising Strategy

Identify founding team. Identify advisor/champion/board member. Pitch development (deck/video). Identify angel investors. Apply to incubators. Assess crowdfunding potential (develop crowdfunding platform). Identify venture capital investors.
Deliverables: Strategy deck (20-30 pages). Pitch deck (20-30 pages). Pitch video. Crowdfunding platform.
Timeframe: 260 hours / 4 weeks

Human Resources / Team Creation / Recruitment

Streamline potential team dynamic, identifying and bundling tasks/responsibilities under specific roles. Write job descriptions. Identify target candidates. Coordinate with recruiter to schedule interviews. Create conversation guide for interviewer to elicit informative responses from candidates.
Deliverables: Job descriptions (1-5). Conversation guide (1-pager).
Timeframe: 40 hours / 1 week

Business Cards & Landing Page

Create business cards and landing page to establish company identity and provide initial point of contact.
Deliverables: Business Cards (1-5 contacts). Landing page design & development (1 page), copy (headline/subhead/CTA/1-3 paragraphs supporting copy), SEO.
Timeframe: 60 hours / 2 weeks

Operations Strategy, Policies & Playbook

Create outline of all internal processes, tasks, roles and responsibilities.
Deliverables: Operations Playbook (15-30 pages)
Timeframe: 40 hours / 1 week

Accounts Receivable Set Up

Identify CFO/Accounts Receivable manager, create payment terms, identify and implement software to manage accounts receivable, follow-up email template (1st email, 2nd email, final email).
Deliverables: Consultation. Email templates (3).
Timeframe: 40 hours / 2 weeks

Competitive Audit / Identifying Opportunities

Research and outline competitive landscape. Provide overview of competitor brand points of differentiation (brand promise, corporate identity, look and feel, tone of voice, etc.). Identify opportunities.
Deliverable: Competitive Audit & Opportunities deck (15-20 pages).
Timeframe: 30 hours / 1 week

Senior Leadership Interviews

Capturing the vision of our senior leadership—how they view our unique offering, insights into our target audiences, and opportunities for the business (to inform all marketing and sales materials).
Deliverable: Interview recordings and transcripts (1-5 interviews)
Timeframe: 15-40 hours / 2 weeks

Brand Platform / Positioning Statement / Pillars / Reasons to Believe

Articulating the brand based on its distinct offering. Identify three core pillars that support our value proposition, and reasons to believe. Develop positioning statement that reflects our unique promise.
Deliverable: Brand Platform deck (3-5 pages).
Timeframe: 40 hours / 2 weeks

Target Audience Profile / Conversion Strategy

Clearly identify our target audience(s)—who are they, what drives them, pain points, etc. Outline what we want them thinking, doing and saying as it relates to our brand.
Deliverable: Target Audience deck (15-20 pages).
Timeframe: 30 hours / 1 week

Vision Statement / Mission Statement / Purpose

Articulating why we do what we do (will guide all future messaging).
Deliverable: Deck (1-3 pages).
Timeframe: 20 hours / 2 days

Elevator Pitch / Brand Story / Messaging Platform / Tone of Voice

Developing copy that communicates our reason for being—in both short-form (Elevator Pitch) and longer-form (Brand Story, 3-4 paragraphs). Developing high-level consumer-facing copy that can be repurposed across our website, brochures, social media and other marketing materials. Identifying our unique tone of voice and the writing methods used to achieve it consistently across all communications.
Deliverable: Deck (15-20 pages).
Timeframe: 40 hours / 1 week

Naming / Trademark

Run a naming discovery workshop to identify our brand name, as well as the names of our offerings, sub-brands, etc. Long-list development of potential names. Refined short-list based on preference. Coordination with legal team for trademark search, availability, necessary refinements and securing of trademarks. Includes 2 rounds of long-list development, guidance on short-list selections.
Deliverables: Naming Long-list (30-50 names), Short-list for trademark (1-3 names)
Timeframe: 60 hours (per naming subject) / 3 weeks

Logo / Typeface

Developing a singular logo/brand mark that communicates our brand identity. Selecting typefaces to be used across all communications.
Deliverables: Logo Exploratory deck (10-20 potential logos). Typeface exploratory deck (5-10 typefaces). Final logo and typeface guidelines.
Timeframe: 60 hours / 3 weeks

Look & Feel / Design & Imagery Guidelines

Design and imagery exploratory. Identify photography/illustration style. Create guidelines document to provide creative direction for all marketing materials, website, social, etc.
Deliverables: Design Exploratory deck (10-20 pages), Design Guidelines (20-30 pages)
Timeframe: 60 hours / 2 weeks

Image Bank

Identify and purchase initial photography/imagery from stock photo sites to be used across all marketing materials.
Deliverables: 20-40 images
Timeframe: 16 hours / 2 days

Brand Book / Agency Briefing Document

Complete deck compiling all brand positioning, target audience, messaging, nomenclature and design guidelines. To be used as a briefing document for all agencies, PR, publicity, etc.
Deliverable: 50-80 pages
Timeframe: 10 hours (based on previously developed materials) / 250 hours (from ground up)

Go-to-Market Strategy

Outline initial marketing strategy (digital media placement/email/OOH/POP/print). Public relations/media outreach strategy. Speaking/conference circuit strategy. Social media strategy. Call to action/mobilization/conversion strategy. Data acquisition strategy.
Deliverable: Go-to-Market Strategy deck (30-50 pages)
Timeframe: 80 hours / 2 weeks

Marketing Photo Shoot

Coordinate photo shoot for all marketing imagery. Secure photographer, location, talent, props, etc. Select final images for photo editing. Edit/retouch final images. Export high-rez and web-optimized versions.
Deliverables: 50-100 images
Timeframe: 3 weeks

Content Strategy

Identifying the content that should be featured across all marketing materials website/social media/etc. (including content calendar). Competitive content audit and recommendations. Audit all existing content, recommendations for repurposing, updating, etc.
Deliverable: Content Audit & Strategy deck
Timeframe: 60 hours

Copywriting

Developing copy for all marketing and sales materials (web/print/case studies/etc.).
Deliverable: Copy deck
Timeframe: 40 hours (small scale) / 80 hours (full scale)

Design

Designing all marketing and sales materials (web/print/case studies/etc.).
Deliverables: Website, Brochure, Case Studies, Sales Deck
Timeframe: 120 hours (small scale) / 240 hours (full scale)

Social Media Pages

Creating all social media pages—including LinkedIn company page & founder profiles, Twitter, Facebook, Instagram, YouTube, Medium, Google Business Page, etc. (based on social media strategy). Uploading initial content, imagery, etc. Identifying and connecting with fellow users, eliciting likes/follow-backs, etc.
Deliverables: Live Social Media Pages
Timeframe: 20 hours (small scale) / 40 hours (full scale)

Explainer Video

Produce script for 60-90 second video that communicates our brand offering, how to use us, and a call to action. Secure videographer/production studio, location, talent, props, etc. Oversee editing process. Present initial edit and revise based on feedback. Present final edit.
Deliverables: Video Script (60-90 seconds). First Round Video Edit. Final Video Edit (exported in HD).
Timeframe: 3 weeks

Website Development / Design Implementation / SEO

Identify and purchase design template/theme, implement branded design elements, copy and social media plug-ins for corporate website. Search engine optimization. Testing and quality assurance.
Deliverable: Live Multi-page Website
Timeframe: 60 hours (small scale) / 120 hours (large scale)

IT / Cloud Setup & Management

Identify internal hire or third-party IT vendor to manage all technical needs, file management, email systems, mobile sales devices, cloud set up, etc. Outline all technology-related needs/tasks/etc. Create job description. Coordinate with recruiter. Create conversation guide for interviewer.
Deliverables: Job description. Conversation guide (1-pager).
Timeframe: 12 hours / 2 days

Marketing/Content Campaign

Cross-platform marketing campaign (digital media placement, social, video, email, OOH, POP, etc.). Identify campaign goals and strategy. Develop design, copy, media units. Identify and purchase media placements. Oversee rollout. Provide measurements and metrics.
Deliverables: Ad units (Design & Copy, Video, etc.) (TBD)
Timeframe: 1-2 months

PR / Media Outreach

PR strategy, develop press releases, media outreach, interview coaching/talking points cheat sheet.
Deliverables: Consultation. Media Outreach. Interview Coaching. Talking Points Cheat Sheet (1-pager).
Timeframe: 80 hours / 3 weeks

Social Media Page Management

Ongoing page management, community development, implementation of content calendar/postings, etc.
Deliverable: Ongoing management (daily/weekly/bi-weekly)
Timeframe: 1-2 hours daily / 2-4 hours weekly / 4-8 hours monthly

Website Updates & Management

Ongoing website management, implementation of updated content, troubleshooting, etc.
Deliverable: Ongoing management (daily/weekly/bi-weekly)
Timeframe: 2-4 hours weekly / 4-8 hours monthly

Strategic Partnerships

Identify strategic partnerships, revenue/exposure opportunities, outreach strategy, email copy.
Deliverables: Strategic Partnerships deck (15-20 pages). Email copy (1-2 templates).
Timeframe: 40 hours / 1 week

Growth Plan

Identifying long range targets and growth strategy.
Deliverable: Growth Plan deck (20-30 pages)
Timeframe: 40 hours / 2 weeks

Vendor Management

Ongoing management and coordination between third-party vendors. Project management.
Deliverable: Ongoing management (daily/weekly)
Timeframe: 1-2 hours daily / 2-4 hours weekly / 4-8 hours monthly

Case Study Video

Produce script for 60-90 second video that communicates success story. Secure videographer/production studio, location, talent, props, etc. Oversee editing process. Present initial edit and revise based on feedback. Present final edit.
Deliverables: Video Script (60-90 seconds). First Round Video Edit. Final Video Edit (exported in HD).
Timeframe: 3 weeks

Social Short-Form Video

Produce script for 15-30 second social media video. Secure videographer/production studio, location, talent, props, etc. Oversee editing process. Present initial edit and revise based on feedback. Present final edit.
Deliverables: Video Script (15-30 seconds). First Round Video Edit. Final Video Edit (exported in HD).
Timeframe: 1 week